Banks and fintechs join ‘stablecoin gold rush’
Major banks and fintech companies, including Bank of America, PayPal, and Stripe, are rushing to enter the stablecoin market, targeting the cross-border payments sector, which they anticipate will be reshaped by cryptocurrencies. Stablecoins, designed to maintain a constant value tied to the US dollar, are gaining popularity, particularly in emerging markets, where they offer a cheaper and faster alternative to traditional banking for transactions in commodities, agriculture, and shipping. As regulatory frameworks for stablecoins begin to emerge globally, companies are increasingly confident in entering the space. However, despite growing transaction volumes, experts warn that the market may not sustain many stablecoins, as users start to focus on the reliability of the issuers behind them. The use of stablecoins is particularly attractive in markets with poor infrastructure and high currency risk but is less clear in Western markets.