Germany’s Economic Model Is Broken, and No One Has a Plan B
Ingolstadt, Germany, is grappling with a severe economic downturn, primarily due to a sharp decline in revenue from Audi, the city’s largest employer. Audi’s operating profits plummeted 91% in 2024, and its business in China has shrunk significantly, leaving the city, once thriving from the carmaker’s presence, facing a €100 million budget shortfall. German manufacturers, especially in the auto industry, are struggling amid rising energy costs, competition from Chinese firms, and global economic instability, including the threat of US tariffs. Job cuts in the sector are expected to grow, and the broader German economy, which has stagnated since 2019, is at risk of further decline.
Local businesses, heavily reliant on Audi’s workforce, are feeling the pressure. The city’s mayor, Christian Scharpf, has introduced austerity measures to mitigate the financial strain, while attempts to diversify the economy with new tech ventures have thus far been limited. The situation mirrors broader concerns in Germany about the future of its export-driven economic model, with few viable alternative strategies being discussed. The country is facing rising unemployment, reduced industrial output, and a lack of investment in new sectors like technology, leaving its economy vulnerable.