The new gold rush: why the precious metal has lost none of its allure
The article delves into the growing interest in gold as a safe investment amid global uncertainties. Egon von Greyerz, a prominent figure in the precious metals market, operates high-security vaults in Zurich and Singapore, storing gold for ultra-wealthy clients. He highlights gold’s enduring value, viewing it as a hedge against inflation and market collapse. As geopolitical instability and economic risks rise, many are turning to gold, from the super-rich to average investors. The Royal Mint, for instance, saw a significant increase in gold purchases in 2024. Von Greyerz’s clients, often concerned about the future, invest heavily in gold, viewing it as a reliable store of value. Meanwhile, businesses like Hatton Garden Metals offer gold to a broader customer base, including collectors and those seeking wealth preservation. The article explores gold’s cultural significance, its role in modern finance, and how it remains a tangible, secure asset in uncertain times.