AIFC Brand and Marketing Resources
The AIFC marketing team has launched a dedicated page on the website, bringing all branding materials together in one place.
You can now confidently share the link to the AIFC Brand and Marketing Resources page with partners, the media, and participants when they request logos or brand guidelines.
At the heart of the AIFC’s visual identity lies the metaphor of a magnet – a center of attraction that brings together companies, industries, and ideas. AIFC Marketing Team developed a system of textured visual languages, where each participant type – financial, FinTech, ancillary service providers, and non-financial – has its own material identity, from polished metal to liquid surfaces and glass transparency.