The global trading system has started to resemble a reality TV show, as former President Donald Trump issued dramatic tariff threats to America's trade partners. On 7 July, he sent letters promoting the US economy while warning of steep tariffs set to begin on 1 August - 25% for Japan and South Korea, 32% for Indonesia, and 36% for Thailand. However, Trump's track record suggests the deadline may not be firm, with previous threats withdrawn or delayed.
His pledge of securing "90 deals in 90 days" has fallen short, with only two frameworks agreed - with Britain and Vietnam. Trade deals typically take much longer, as shown by slow progress with Japan, where negotiations are constrained by domestic politics and existing tariffs.
Talks with South Korea are even more muddled, with unclear objectives and a growing list of US demands, including digital taxes, troop cost-sharing, and energy investment. Though Trump has extended some deadlines by three weeks, partners remain uncertain if more delays will follow, or if tariffs will be enforced.
Most countries are trying to avoid tariffs by offering limited concessions, such as buying more American goods or adjusting regulations, while resisting major compromises. Meanwhile, the EU is the largest player still without a deal. It is aiming to secure a 10% tariff cap and exemptions for key exports, while preparing countermeasures if talks fail. A basic agreement may soon be reached - one that others might view with envy, particularly if the EU’s tough stance helped secure better terms.