New Year - New Values
The Astana International Financial Centre has always been at the forefront of the financial world, driving progress through innovation, leadership in finance and investment, and global connectivity. As part of its continuous efforts to align with both its strategic goals and the evolving needs of its employees, AIFC recently undertook a comprehensive reassessment of its corporate values. This process, grounded in the insights of AIFC employees, has led to the introduction of a refreshed set of core values: Aspiration, Ingenuity, Fairness, and Commitment.
Presentation
The Insight-Driven Process
To ensure that the new values truly reflect the organisation’s culture and ambitions, AIFC surveyed a diverse group of employees across 30 questions. The responses highlighted the centre’s existing strengths, challenges, and opportunities for growth. The results clearly pointed to key themes such as innovation, collaboration, and professionalism as pillars of the AIFC identity. At the same time, employees also expressed a strong desire for clearer alignment between corporate values and the broader organisational goals.

Key Themes from Employee Insights

The survey responses shed light on what defines AIFC in the eyes of its staff and stakeholders. When asked what defines AIFC, employees overwhelmingly mentioned:
• Innovation and Technology (23 mentions)
• Finance and Investment Leadership (20 mentions)
• Global Connectivity and Professionalism (12 mentions)

When it comes to the behaviours most celebrated at AIFC, there was a clear emphasis on:
• Innovation and Initiative (18 mentions)
• Collaboration and Teamwork (15 mentions)
• Professionalism and Ethical Conduct (10 mentions)

Employees also highlighted the values that matter most to AIFC’s clients, including:
• Trust and Transparency (21 mentions)
• Professionalism and Quality of Service (11 mentions)
• Innovation and Technological Advancement (9 mentions)

In terms of motivation, AIFC employees were most driven by:
• Recognition and Appreciation (15 mentions)
• Sense of Purpose (12 mentions)
• Professional Growth (9 mentions)

These findings form the foundation of AIFC’s new set of corporate values, ensuring they resonate with both the internal culture and the organisation’s goals.
The New AIFC Corporate Values
Based on these insights, AIFC has adopted a values framework that is forward-thinking and aligned with the centre’s mission of creating a globally competitive financial ecosystem. The four key values - Aspiration, Ingenuity, Fairness, and Commitment - represent the principles that will guide AIFC’s actions and shape its corporate culture moving forward.
A - Aspiration
Aspiration captures AIFC’s drive to achieve excellence and continually improve. It represents the forward-looking mindset that propels the organisation to pursue growth and innovation. This value embodies the ambition to not only meet but exceed the expectations of both employees and clients.
I - Ingenuity
Ingenuity speaks to AIFC’s commitment to creativity, innovation, and problem-solving. It celebrates the importance of technological advancement and the role it plays in enabling AIFC to stay ahead in the competitive financial sector. Ingenuity is a reminder that AIFC’s strength lies in its ability to think differently and embrace new ideas.
F - Fairness
Fairness embodies transparency, ethical conduct, and openness. It ensures that trust is maintained through honest communication, integrity, and equitable decision-making. For AIFC, fairness is a cornerstone value that builds strong relationships both internally and externally, fostering a sense of community and shared purpose.
C - Commitment
Commitment reflects AIFC’s dedication to delivering results with precision and purpose. It highlights accountability, the importance of measurable outcomes, and the organisation’s relentless focus on achieving its goals.
Commitment underscores the collective drive to meet challenges head-on and work together to achieve success.
Aligning with Organisational Goals
These new values are not just statements but are deeply integrated into AIFC’s strategic objectives. They represent the behaviours that will help the organisation build upon its strengths and address opportunities for growth. By fostering a culture of Aspiration, Ingenuity, Fairness, and Commitment, AIFC aims to maintain its position as a leader in the global financial ecosystem while providing a fulfilling and inspiring workplace for its employees.
A Bright Future Ahead
The reassessment of AIFC’s values marks a significant step in the organisation’s evolution. By staying true to these core principles, AIFC is positioned to continue driving innovation and maintaining its reputation as a trusted, professional, and forward-thinking financial centre. The new values offer a clear framework for employees to embrace and live by, ensuring a cohesive, collaborative, and ethical approach to achieving AIFC’s ambitious goals.

As AIFC moves forward with these renewed values, it is confident that the alignment of its corporate culture with its strategic vision will drive success, foster professional growth, and continue to build lasting relationships based on trust and integrity.

Based on the employees` insights, AIFC has adopted a values framework that is forward-thinking and aligned with the centre’s mission of creating a globally competitive financial ecosystem. The four key values - Aspiration, Ingenuity, Fairness, and Commitment - represent the principles that will guide AIFC’s actions and shape its corporate culture moving forward.
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