Dear colleagues,

We would like to share a useful article on developing your professional expertise and visibility.

How do professionals move from staying in the background to becoming recognised experts?

This guide from the Making New Experts programme breaks the journey into clear, practical steps:

• understanding your starting point and online presence
• shaping your expert identity and personal brand
• using social media strategically
• learning how news are made and how to work with media
• giving interviews with confidence
• writing expert articles that get noticed
• staying resilient throughout the process

🔗 Read the guide and start building your expert voice