Luca de Meo, former CEO of Renault, has surprised the business world by resigning from the French carmaker to become the new CEO of luxury group Kering, which owns brands like Gucci. His appointment, confirmed on 16 June, immediately boosted Kering’s market value by €2.5bn, while Renault’s fell by €1bn. De Meo is credited with revitalising Renault, cutting debt, launching new models, and improving profitability. His successful past roles at Fiat, Alfa Romeo, and SEAT have earned him a reputation as a turnaround specialist.
Kering, though not in crisis, is underperforming relative to rivals like LVMH and Hermès, and is hoping de Meo will inject fresh strategy and vision, much like Lou Gerstner did at IBM. However, some warn of the risks of appointing an industry outsider, drawing comparisons to less successful transitions like Bob Nardelli’s. De Meo’s success may hinge not only on his own abilities but also on François-Henri Pinault, Kering’s chairman, stepping back to give him room to lead.